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Whether you run a large business or you're a one man show, it's important to have a strong marketing strategy. Mistakes are inevitable, and part of the learning process, but they're also preventable, so you don't have to go through the hassle of repairing damage you could have easily avoided in the first place. Here are the 9 most common marketing mistakes real estate agents make -- and how you can stay away from them.
Posted: August 23, 2017, 12:34 pm
HOA board meetings are designed to transact essential business. They should be carefully choreographed to that end rather than a rambling discussion. Members should be welcome and encouraged to attend and observe. To that end, provide a Member Forum at the beginning of the meeting for owner comments, questions and complaints (It's the American way).
Posted: August 23, 2017, 12:34 pm
Your condominium rules prohibit pets of any kind except fish and birds. A unit owner asks the Board of Directors to allow her to keep a dog, because she needs the comfort the animal gives her. What should the Board do?
Posted: August 23, 2017, 12:34 pm


Real Estate News for Realtors and Brokers

It never hurts to tip the scales in your sellers' favor, increase their bottom line and potentially expedite the home sale timeline
Author: Cheryl Spangler
Posted: August 23, 2017, 6:11 pm
Compass, a national brokerage that's raised more than $210 million in venture funding, has hired a Facebook and Amazon vet to oversee staff management and professional development for its agents
Author: Teke Wiggin
Posted: August 23, 2017, 5:00 pm
Mirror, mirror on the wall, where's the cutest cottage of all? Olalla, Washington. And some lucky homebuyer can snatch up Snow White's home and the 7.5 acres surrounding it for less than a million dollars (it's listed for $895,000)
Author: Dani Vanderboegh
Posted: August 23, 2017, 4:47 pm
Stop being "vanilla." That's what social media consultant Katie Lance advised during her 300-second presentation at Inman Connect. Have an opinion and a point of view that separates you from the crowd and see your world change because of it
Author: Inman
Posted: August 23, 2017, 4:42 pm
Two years ago, Inman Connect held a panel on the Upstream Project, the budding real estate broker initiative to take back control of its home listings. After a detailed explanation by one of the founding Upstream members, I asked one of the other panelists, savvy real estate team leader Lisa Archer, what she thought of Upstream. She deadpanned, “What is it? I don't understand. How would that help me, exactly?”
Author: Brad Inman
Posted: August 23, 2017, 4:03 pm today announced a new feature to address the increasing number of homeowners who are staying put longer than they used to. 
Author: Gill South
Posted: August 23, 2017, 1:00 pm
“Don’t judge a book by its cover” -- a lesson Buddy West learned in a very humbling way when he was out showing a house to a man whom he thought was a drug dealer
Author: Leigh Brown
Posted: August 23, 2017, 10:00 am
Ixact Contact is a CRM for real estate agents that is set to debut a totally revamped look and feel by the end of the year
Author: Craig C. Rowe
Posted: August 23, 2017, 10:00 am
Buying a home is a huge deal. It’s not only a sanctuary to raise your family, but it's also an investment in your future. New homeowners want and need insurance to protect this investment. Here are five types of insurance homeowners need to protect their home
Author: Kathy Francioso
Posted: August 23, 2017, 9:30 am
As a real estate agent who helps a lot of millennials through their first homebuying process, and a millennial myself, I have had several older agents come to me for help when dealing with this new generation of buyer
Author: David Stroh
Posted: August 23, 2017, 9:00 am
It’s not a surprise that when you hear email templates, you automatically assume it must have to do with bulk emails or mass newsletter emails. And you’re not wrong, but in this case, it’s more important to think about email templates as one of the easiest ways to personalize your emails to larger groups of people in your network while still saving yourself big chunks of time
Author: Brandon Doyle
Posted: August 23, 2017, 8:30 am
Congratulations! You are ready to invest in yourself as a real estate agent or team leader, and you've hired a real estate coach. Hopefully, the potential to grow personally and professionally brought you to this point. 
Author: Dale Archdekin
Posted: August 23, 2017, 8:00 am
The majority of Inman readers disapprove of Donald Trump's performance as president, an Inman poll reveals. Of those who responded to the one-question survey, 66 percent said they disapproved of the way Trump is handling the job
Author: Inman
Posted: August 22, 2017, 10:00 pm
It's probably no surprise that school district and convenience to schools are important to homebuyers and sellers with kids. But do you have any idea how the presence of children in a household affects a seller's urgency to move or a buyer's willingness to compromise
Author: Amber Taufen
Posted: August 22, 2017, 8:52 pm
When real estate broker Hank Miller explains the mortgage process to buyers, he gives it to them straight. "It's going to be the biggest pain in the ass that you've been through," he says. Freddie Mac and Fannie Mae, government-owned entities that buy a large share of U.S. mortgages from lenders, are taking a big step toward alleviating this pain
Author: Teke Wiggin
Posted: August 22, 2017, 8:19 pm
Welcome to the club, Honolulu! The Hawaiian metropolitan area is the latest to join a list of cities and counties that have to report all-cash real estate deals above a certain dollar amount to the Financial Crimes Enforcement Network (FinCEN)
Author: Amber Taufen
Posted: August 22, 2017, 6:49 pm
Nationstar has officially rebranded its servicing and loan origination operations as Mr. Cooper, seven months after the announcement of the name change during the company's Q4 2016 earnings call
Author: Marian McPherson
Posted: August 22, 2017, 5:21 pm
You won't find Aaroe Estates president and real estate agent Aaron Kirman slumped behind a desk or hiding behind his tablet. You're more likely to catch him mid-volley on the tennis court with clients, chatting it up with prospects at dinner or enjoying a casual day of shopping with investors
Author: Gill South
Posted: August 22, 2017, 4:55 pm